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The whole truth?

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“The real purpose of this post is to encourage independent, critical thinking.”

On Sunday, The New York Times actually shared some “good news.” Contrary to public opinion… or more accurately, public perception, crime is down. New Yorkers are safer than they think. Their fears are baseless.

If you know me at all, or if you are any good at reading between the lines, you can easily detect the sarcasm here. Or perhaps it’s merely a healthy dose of skepticism. In any case, the purpose of this post is not to bash the Times. If anything the newspaper, which, in my humble opinion, joins the rest of the mainstream media in demonstrating a blatant anti-law enforcement bias, actually made a fairly decent attempt at presenting both sides of this particular story.

The real purpose of this post is to encourage independent, critical thinking – a skill that is not taught (much less encouraged) in American schools  and hence one that I find sorely lacking among the vast majority of Americans.

Of course it is far easier to take what the government – or any other authority – tells us on face value than to question it. Deep down those of us who live in free societies want to believe that authorities have our best interests at heart – so it is far easier to believe that our duly-elected leaders, teachers, police and the media are telling us the truth rather than what we want to hear.

ISIS is being defeated, the economy has recovered, unemployment is down and – at least in New York City – crime has declined as well. A rosy picture indeed. And why not believe it? After all, those who are telling it say they have data to prove their point. Numbers. Cold, hard facts. That’s all the proof you need. Or so they say.

But the numbers can be – and are – easily manipulated by those who provide them and those who report them. This tactic is hardly unique to one political party – or even one group, for that matter. Democrats, Republicans, Socialists, Communists, anarchists, liberals, conservatives, economists, the media and even scientists engage in it.

Acknowledging all of this is the key to sorting through the BS and drawing your own conclusions. It is just one step though. Once you realize that any data can be – and is – manipulated, you must then ask the tough questions. Who is manipulating it? How are they doing so? How do they benefit from twisting the facts?

In some cases finding the answer is simply a question of following the money but in most cases it’s simply a question of using a little bit of common sense.

Speaking of which, here’s a newsflash for The New York Times: perception is reality.

 

Beware of ‘funny business’

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“It was three days before Christmas and I almost got scammed. Luckily I foiled the dastardly plan. They wanted to charge me exorbitant membership fees, but the bait and switch tactic was easy to see. I’ve got to admit it was a pretty neat trick. The people that pull it are certainly slick. I’m happy to say it was just a close call. And you’d better believe I won’t forget it at all.”

Yes, I’m making light of the situation. But in all honesty I am lucky I can afford to do so. If my instincts hadn’t kicked in when they did, I could have been bilked for hundreds of dollars.

That’s somewhat ironic. And scary.

As a police reporter, I spent a lot of time writing about the predators who take advantage of unsuspecting people. I’ve also been the victim of identity theft – someone stole my Social Security number after I was divorced and used my married name (which I had already changed) to claim my tax refund. Needless to say, clearing up that mess was a lot of fun.

Alexandra Bogdanovic
Founder/owner Alexandra Bogdanovic

As a new business owner, I was peripherally aware that I could be a target for unscrupulous individuals or organizations. Or, as in this case, for what could very well be a perfectly legitimate organization using what are, in my opinion, questionable tactics.

Here’s what happened. I received an invitation to join this group. I checked out its website and was intrigued by what I saw. I was also reassured by the fact that this particular organization is currently advertising on a well-known social media site. Long story short, I filled out the initial form and was informed that a membership coordinator would be in touch.

The aforementioned coordinator contacted me on December 22. After asking a series of questions, she informed me my membership was approved. After some more small talk and flattery, she said I could choose from a couple of different membership plans, costing approximately $900 and $700 respectively. When I expressed my surprise and displeasure, she offered some “affordable” alternatives. I again declined, this time more forcefully.

“This is a classic example of a bait and switch,” I said. “I don’t want any part of it.”


 

If you’re a new business owner, you may also be targeted. Here are a few things to keep in mind:

  • If it seems too good to be true, it probably is.
  • Before you commit to anything, research it thoroughly.
  • Do not be fooled by glossy marketing material or slick websites.
  • Trust your instincts.
  • Be wary of any organization that does not provide information about dues or membership plans up front.
  • Be wary of any organization that asks for credit card or other personal information over the phone.

 

 

 

It’s that time of the year

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Yes, it’s that time of the year – again.

As a reporter I wrote more than my share of holiday stories. And believe it or not, a lot of them were about looking out for your pet.

In Brief Legal Writing Services  owner Alexandra Bogdanovic's cat, Eli.
Eli under the Christmas Tree. Christmas 2013.

I wrote those stories because I thought it was important – and because I happen to love animals. After all, I’ve had cats since I was a little kid so I know how stressful and scary it can be when you’ve got to rush Rex or Mittens to the vet.

Having said that, there are a whole host of things that we take for granted at this time of year that can be hazardous or even lethal to companion animals.

Everyone knows that chocolate – or more specifically, the ingredients therein – can cause serious illness in dogs and cats. But there are other things that can make Fido or Cleo sick. Holiday decorations, plants, “people food” and even pet treats can be harmful.

The good news is that preventing unwanted emergencies is a matter of exercising a little common sense and a lot of restraint. Keep decorations and house plants out of reach. When it comes to treats of any type, keep in mind that we shouldn’t overindulge — and neither should our pets.

 

No easy answers

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Recently publicized incidents involving New Jersey and Connecticut animal shelters raise important questions for everyone concerned about the plight of unwanted dogs and cats in America.

As reported on NorthJersey.com, the Montclair, NJ, case highlights the controversy and confusion surrounding the use of the term “no-kill” in association with animal centers, shelters, and so forth. Taken on its face value, the term implies that no animal admitted to the facility will be euthanized for any reason. But as experts in the field quickly point out, that’s not necessarily the case. While policies likely vary, some, like those in place at the shelter in question, do permit euthanasia under extenuating circumstances.

Eli, the In Brief Legal Writing Services mascot.
Eli reading.

Meanwhile, the director of one Connecticut shelter is wrestling with an entirely different issue. For years, many northern shelters, adoption and rescue groups have been “saving” unwanted dogs and cats from southern states where – for numerous reasons – their fate is uncertain. According to published reports, the Branford shelter director is wondering if that’s still a good idea. Her argument is that there are plenty of pets in need of good homes in Connecticut as it is, and that their needs should  be prioritized.

I’m not about to weigh in on either one of these debates. All I know is that any way you look at it, there is no easy answer.

 

Consider the source

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Recently, I announced my plans to lead by example. Specifically, I said that I planned on doing three blog posts per week. And so far I’ve managed to do just that.

Yes, yes. I know. It’s only been a week. But you’ve got to give me props. At least I’m off to a good start. And no, I don’t plan on changing that anytime soon.

Of course that’s not to say that it isn’t an ambitious plan. And like any such idea, it’s got its drawbacks. For one thing, you may be thinking penning three posts per week is fairly time-consuming. For another, you may be wondering how and where on earth I will come up with enough ideas for that many posts.

First thing’s first. Those of you familiar with the art and science of blogging already know that posts can be scheduled in advance. So doing the writing is simply a matter of setting a few hours aside during the week. For example, this particular post won’t appear until Monday afternoon. But I’m actually writing it on Sunday.

Coming up with original ideas for the posts is seemingly a far more daunting challenge. But there’s a trick to that, too. Instead of spending hours scouring the Internet for ideas, I’ve set up alerts so I receive e-mail notifications about matters of interest. With them in hand, I can easily find fodder for thrice-weekly blogs.

“…it’s a bit ironic for someone with my background.”

Needless to say, international, national, regional and local news stories will likely provide most of the inspiration for these posts. And if you think about it, that’s a bit ironic for someone with my background. Once upon a time, the articles with my byline at the top could have been the basis for another blogger’s posts. Now I’m turning to my successors for help.

Ironic, yes. But hardly surprising. For years, TV and radio news anchors, sports talk radio hosts and their counterparts in politics looked to newspapers for  information to serve as the basis for their own programs. They called it “show-prep.”

Today, they turn to the Internet, where information is much more readily available, but by no means any more accurate. There on any given day, at any given time, they can still find a few decent news stories, many of which are written by reporters who work long hours for what amounts to less than minimum wage under the constant threat that their livelihood will disappear entirely.

It’s a possibility I lived with throughout my 21-year newspaper career. But the truth is, the print media hasn’t died. It has just adapted.

 

 

The key to success

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In my seemingly endless quest for knowledge, I’ve just started another continuing education class. This one is all about Search Engine Optimization, or SEO.

I am sure you already know what that is. Or at least you’ve probably heard about it. If you haven’t, it isn’t all that hard to understand. It’s just a fancy bunch of techno-babble having to do with the ways that search engines such as Google, Bing, Yahoo, and so-forth find and rank new and existing websites.

SEO blog illustrationOnce you know how the search engines work, then you can learn how to use that to your advantage. So for the next few weeks, I’ll be learning all about keywords and key phrases and other such things. And when all is said and done, I’ll know the “secrets” to achieving top rankings on the most important search engines – without resorting to anything underhanded or sneaky. Or that’s the plan, anyway.

Now, you may be wondering why I’m doing all of this after I’ve already built and launched my website. The answer is simple. I’m not doing it for myself. I’m doing it for you. After all, a website that’s easy to find will help any attorney attract clients. A website that’s packed with exciting and engaging content will do the same.

Of course, I haven’t gotten to the best part yet. I saved that for last. The best part is that I’ll be doing all the heavy lifting. And you’ll have one less thing to worry about.

 

Starting from scratch

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I did it.

On Tuesday afternoon, I set up a new Twitter account to be used solely for my business. It makes sense. It was the right thing to do.

This will eliminate the confusion that resulted when I tweeted about business matters from my personal account. As I mentioned on Monday, I created that account when I was building my brand as an author and promoting my book. I also use that account to post photographs, chat with friends, share meaningful quotations and so forth. So you can see why it caused some consternation when I started tweeting about something entirely different out of the blue.

Alexandra Bogdanovic
Founder/owner Alexandra Bogdanovic

Speaking of confusion, I must admit I’m having a hard time setting up my new Google+ page, navigating all the nuances of Google My Business, etc. I don’t know why that’s the case. I had no trouble with the set up for my personal page. At any rate, I appreciate your patience and hope you’ll bear with me until I get everything sorted out.

I’m still debating whether or not to build a Facebook page. I’ve heard it’s a good idea, but I’m not convinced it’s the right thing to do. As I said on Monday, I’ve got my hands full as it is.

I’ll let you know what I decide to do. In the meantime, please feel free to follow me @InBriefLegalWS on Twitter if you’re already there. You can also view my profile by clicking on the link at the bottom of my website.

Mixing business with pleasure

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So it seems I’ve got a few decisions to make.

When I built my website, I included social media buttons so you can connect with me on Twitter and LinkedIn. Since then, I’ve also enabled a feature that allows me to publicize this blog on Twitter, LinkedIn and the new Google+ page which will be used solely for business purposes (once it’s completed).

That sounds good, right? After all, that’s what the web design and social media experts tell you to do. And in theory, it is a good idea. So far, linking the blog to my LinkedIn and new Google+ pages is working out well. The only trouble is, I linked this blog to my existing Twitter account, which I created for personal use and to build my brand as an author several years ago.

Since I’ve tweeted about starting In Brief Legal Writing Services and a link to a recent blog, I notice that I’ve lost a few followers. In all fairness, I’ve gained some, too. But in all honesty I think mixing business with pleasure is creating some confusion.

Given that, the best thing to do would probably be to keep my existing Twitter account and create a new one specifically for my business. On one hand, that would certainly simplify things quite a bit. On the other hand, it would create a lot of work. I would then be responsible for managing two Twitter accounts, two Google+ accounts, my LinkedIn account and a Facebook page for my business (if I decide to build one). And then there’s my author page on goodreads.com…

Of course, I could always pay someone to manage the new Twitter and Facebook accounts for me. But I think I’d better put some money in the bank, first.

Leading by example

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“… I guess it’s time to put my money where my mouth is.”

Now it’s officially official. Or something like that.

I launched inbrieflegalwriting.com on December 7. So now In Brief Legal Writing Services is finally open for business. So it’s time to put my money where my mouth is.

This venture began based on the idea that most attorneys are way to busy with the daily demands of their jobs to keep up with the demands of the digital world. It’s perfectly understandable. Whether you are running your own practice, working as an associate in a small firm or a partner in a large one, your clients are your first priority. Meeting their needs is paramount.

Of course you’ve probably heard that updating your website and blogging on a regular basis is the most effective way to keep your current clients informed and engaged. You’ve probably heard that it’s a great way to attract new ones, too. Even so, putting this advice into practice is probably the furthest thing from your mind.

That’s where I can help. When you drop the ball, I can pick it up and run with it. You probably don’t have time to do one new post per week much less three. But I do. You might not have the time to put the news about your latest accomplishments on your website. But I can do that, too.

I can also lead by example. And that’s exactly what I intend to do. Starting next week, you’ll be able to find three new posts per week right here. Initially you’ll gain insight into my experiences as a burgeoning entrepreneur. As time goes on, I’ll provide effective writing techniques; share some of my favorite reading material; and share my opinions on timely legal issues, current events and more.

In the meantime, I’m always here to help. But I need yours, too. Please vote in the following poll to help me learn how I can best meet your needs.

 

 

 

Recommended reading

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As a reporter, I always balked at doing “advertorial.” Actually that’s an understatement. I detested it.

For those of you who don’t know what it is, I can sum it up this way. Advertorial is basically a “news” or “feature story” about a specific business or product. In other words, it is basically a free plug.

Anyhow, as the saying goes, you can take the girl out of journalism, but you can’t take a reporter’s ethics out of the girl. Yes, believe it or not, I was a reporter who actually had ethics, but that’s another story for another time.

The point is that as the founder and owner of In Brief Legal Writing Services, I am also concerned about doing anything that could be perceived as a conflict of interest. So I am still leery about getting involved in anything that could be construed as giving free endorsements.

“I am now going to set a dangerous precedent by breaking my own rules.”

All of that being stated, I am now going to set a dangerous precedent by breaking my own rules. I am going to recommend a few books that I consider “must-reads” for anyone interested in mediation, writing and the law.

The first book is one I’ve actually read. It’s called Nipped in the Bud, not in the Butt by Debra Vey Voda-Hamilton. In it, Hamilton a former lawyer who is now an accomplished mediator, shares why mediation is the best way to resolve conflicts involving animals. Specifically, she explains how and why mediation yields positive results. She also explains why litigation involving animal disputes often results in pain and frustration for everyone involved. In my humble opinion, this is essential reading for pet owners, veterinarians, animal rescue organizations, groomers, barn managers and anyone else who works with or loves animals.

I must confess that I haven’t read the next two books… but they are definitely on my list. The first is an e-book called Snoopy the Legal Beagle by Charles M. Schulz. The second is also an e-book. This one is called Snoopy the Literary Ace by the same author.

I can’t tell you much about them at this point. But I have no doubt that they’re awesome. After all, Charles Schulz was definitely a genius. And Snoopy is definitely my hero.