Consider the source

This vintage typwriter is our featured image.

Recently, I announced my plans to lead by example. Specifically, I said that I planned on doing three blog posts per week. And so far I’ve managed to do just that.

Yes, yes. I know. It’s only been a week. But you’ve got to give me props. At least I’m off to a good start. And no, I don’t plan on changing that anytime soon.

Of course that’s not to say that it isn’t an ambitious plan. And like any such idea, it’s got its drawbacks. For one thing, you may be thinking penning three posts per week is fairly time-consuming. For another, you may be wondering how and where on earth I will come up with enough ideas for that many posts.

First thing’s first. Those of you familiar with the art and science of blogging already know that posts can be scheduled in advance. So doing the writing is simply a matter of setting a few hours aside during the week. For example, this particular post won’t appear until Monday afternoon. But I’m actually writing it on Sunday.

Coming up with original ideas for the posts is seemingly a far more daunting challenge. But there’s a trick to that, too. Instead of spending hours scouring the Internet for ideas, I’ve set up alerts so I receive e-mail notifications about matters of interest. With them in hand, I can easily find fodder for thrice-weekly blogs.

“…it’s a bit ironic for someone with my background.”

Needless to say, international, national, regional and local news stories will likely provide most of the inspiration for these posts. And if you think about it, that’s a bit ironic for someone with my background. Once upon a time, the articles with my byline at the top could have been the basis for another blogger’s posts. Now I’m turning to my successors for help.

Ironic, yes. But hardly surprising. For years, TV and radio news anchors, sports talk radio hosts and their counterparts in politics looked to newspapers forĀ  information to serve as the basis for their own programs. They called it “show-prep.”

Today, they turn to the Internet, where information is much more readily available, but by no means any more accurate. There on any given day, at any given time, they can still find a few decent news stories, many of which are written by reporters who work long hours for what amounts to less than minimum wage under the constant threat that their livelihood will disappear entirely.

It’s a possibility I lived with throughout my 21-year newspaper career. But the truth is, the print media hasn’t died. It has just adapted.

 

 

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The key to success

This vintage typwriter is our featured image.

In my seemingly endless quest for knowledge, I’ve just started another continuing education class. This one is all about Search Engine Optimization, or SEO.

I am sure you already know what that is. Or at least you’ve probably heard about it. If you haven’t, it isn’t all that hard to understand. It’s just a fancy bunch of techno-babble having to do with the ways that search engines such as Google, Bing, Yahoo, and so-forth find and rank new and existing websites.

SEO blog illustrationOnce you know how the search engines work, then you can learn how to use that to your advantage. So for the next few weeks, I’ll be learning all about keywords and key phrases and other such things. And when all is said and done, I’ll know the “secrets” to achieving top rankings on the most important search engines – without resorting to anything underhanded or sneaky. Or that’s the plan, anyway.

Now, you may be wondering why I’m doing all of this after I’ve already built and launched my website. The answer is simple. I’m not doing it for myself. I’m doing it for you. After all, a website that’s easy to find will help any attorney attract clients. A website that’s packed with exciting and engaging content will do the same.

Of course, I haven’t gotten to the best part yet. I saved that for last. The best part is that I’ll be doing all the heavy lifting. And you’ll have one less thing to worry about.