law-firms

In my seemingly endless quest for knowledge, I’ve just started another continuing education class. This one is all about Search Engine Optimization, or SEO.

I am sure you already know what that is. Or at least you’ve probably heard about it. If you haven’t, it isn’t all that hard to understand. It’s just a fancy bunch of techno-babble having to do with the ways that search engines such as Google, Bing, Yahoo, and so-forth find and rank new and existing websites.

Once you know how the search engines work, then you can learn how to use that to your advantage. So for the next few weeks, I’ll be learning all about keywords and key phrases and other such things. And when all is said and done, I’ll know the “secrets” to achieving top rankings on the most important search engines – without resorting to anything underhanded or sneaky. Or that’s the plan, anyway.

Now, you may be wondering why I’m doing all of this after I’ve already built and launched my website. The answer is simple. I’m not doing it for myself. I’m doing it for you. After all, a website that’s easy to find will help any attorney attract clients. A website that’s packed with exciting and engaging content will do the same.

Of course, I haven’t gotten to the best part yet. I saved that for last. The best part is that I’ll be doing all the heavy lifting. And you’ll have one less thing to worry about.

“… I guess it’s time to put my money where my mouth is.”

Now it’s officially official. Or something like that.

I launched inbrieflegalwriting.com on December 7. So now In Brief Legal Writing Services is finally open for business. So it’s time to put my money where my mouth is.

This venture began based on the idea that most attorneys are way to busy with the daily demands of their jobs to keep up with the demands of the digital world. It’s perfectly understandable. Whether you are running your own practice, working as an associate in a small firm or a partner in a large one, your clients are your first priority. Meeting their needs is paramount.

Of course you’ve probably heard that updating your website and blogging on a regular basis is the most effective way to keep your current clients informed and engaged. You’ve probably heard that it’s a great way to attract new ones, too. Even so, putting this advice into practice is probably the furthest thing from your mind.

That’s where I can help. When you drop the ball, I can pick it up and run with it. You probably don’t have time to do one new post per week much less three. But I do. You might not have the time to put the news about your latest accomplishments on your website. But I can do that, too.

I can also lead by example. And that’s exactly what I intend to do. Starting next week, you’ll be able to find three new posts per week right here. Initially you’ll gain insight into my experiences as a burgeoning entrepreneur. As time goes on, I’ll provide effective writing techniques; share some of my favorite reading material; and share my opinions on timely legal issues, current events and more.

In the meantime, I’m always here to help. But I need yours, too. Please vote in the following poll to help me learn how I can best meet your needs.

The key to success

Leading by example