In my seemingly endless quest for knowledge, I’ve just started another continuing education class. This one is all about Search Engine Optimization, or SEO.
I am sure you already know what that is. Or at least you’ve probably heard about it. If you haven’t, it isn’t all that hard to understand. It’s just a fancy bunch of techno-babble having to do with the ways that search engines such as Google, Bing, Yahoo, and so-forth find and rank new and existing websites.
Once you know how the search engines work, then you can learn how to use that to your advantage. So for the next few weeks, I’ll be learning all about keywords and key phrases and other such things. And when all is said and done, I’ll know the “secrets” to achieving top rankings on the most important search engines – without resorting to anything underhanded or sneaky. Or that’s the plan, anyway.
Now, you may be wondering why I’m doing all of this after I’ve already built and launched my website. The answer is simple. I’m not doing it for myself. I’m doing it for you. After all, a website that’s easy to find will help any attorney attract clients. A website that’s packed with exciting and engaging content will do the same.
Of course, I haven’t gotten to the best part yet. I saved that for last. The best part is that I’ll be doing all the heavy lifting. And you’ll have one less thing to worry about.
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